DIG

This project started from how people actually eat ice cream — not in neat layers but in expeditions, down one side of the tub, chasing the good bits. DIG makes that the brand. The carton is the dig site, the chunks are the finds, and the dinosaurs are there because nobody excavates for something boring. Built out as a full identity: logotype, a bilingual type system, packaging across tubs and cups, and the photography.