I'm Yotam Gueta, a graphic designer based in Tel Aviv, in the final year of my BA studies at HIT.

I work across branding, packaging, editorial and interaction design. What the projects share isn't a medium — it's that each one needed a world built before anything could be designed inside it. I'm drawn to problems where the concept and the craft have to arrive together, and I still start most of them with a pencil.

Open to freelance work, internships, and studio roles.