I'm Yotam Gueta, a graphic designer based in Tel Aviv, in the final year of my BA study in HIT.

I work across branding, packaging, editorial and interaction design, and I usually start with a pencil. I'm drawn to problems that need a story built as much as a surface designed — where you have to decide what something means before you decide what it looks like.

Open to freelance work, internships, and studio roles.